What Are The Types Of Positioning?

What Are The Types Of Positioning?

1 Answer

  1. Below mentioned are some types of brand positioning:
    1. Lifestyle positioning: This type of positioning the main focus is on selling brand image and identity rather than the product. These brands focus is on aspirational value than the product value.
    2. The problem solver: These brands position themselves as solution to the existing problems that consumers face. They showcase customer pain point and how their product will solve that issue.
    3. Parent brand: The sub brands are positioned in a way that they can leverage the parent brands identity.
    4. Product specific: Different products are positioned differently to various customer segments.
    5. Feature specific: The brand tries to position itself by demonstrating the features that they can or will provide through their offerings.

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