Advertising is a paid method used by businesses to communicate about their products or services to the target market. The main aim of advertising is to influence people to buy your product or service.
There are certain characteristics of advertising. They are:
1. It is a paid form of marketing where you pay the advertisers to promote your brand or product or service.
2. It is a promotion tool used for one way communication by companies.
3. Advertising can be done through personal media like social media platforms or personal blogs and through non personal media like TV or radio.