What Do You Mean By Brand Extension?
Sign Up to our social questions and Answers Engine to ask questions, answer people's questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people's questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Pallavi Kamat
A marketing strategy that aims at launching a new product or a new product category leveraging the existing brand name and inline with the core product values is referred to as brand extensions. Brand stretching is another term that can be used for brand extension.
Brand extension strategy helps to gain the initial traction because of existing brand identity.