What Do You Mean By Functional Strategy?
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prashanth0011
Functional level strategy are day to day decisions to be made that will lead to fulfillment of business level and corporate level strategies. These are strategies taken as per guidelines from the top management.
These are also referred to as operational strategy or tactical decisions.
Functional level strategies are adopted across various functions of business like marketing, production, finance, etc.
Functional level strategy gives a basic structure of how managers should function within a department.