Interactive marketing is a strategy in which the marketer directly comes in contact with the consumer over their queries, expectations, demands, etc.
Interactive marketing came into existence because of customers increasing demand for responsiveness from the business.
It is way to building a bond with customers by establishing a direct relationship with them and understanding their preference and feedback about the offerings.
Interactive marketing can be done through surveys, quizzes, social media, etc.
To know more about interactive marketing, you can read https://www.feedough.com/interactive-marketing-101-a-guide-for-beginners/ article.