Mobile marketing means conducting promotional activities using mobile devices.
Mobile marketing has several advantages. They are as follows:
1. Reach: Mobile marketing increases the reach of your campaign. Most people today use phones and stats suggest that people use phone for an average of 90 minutes per day. Through mobile marketing you can reach users through SMS, MMS or even a phone call.
2. Instant: It is a quick way of promoting your products and services.
3. Cost effective: Mobile marketing is a cheaper way of promotion when compared with other forms of marketing.
4. Personal: Since a mobile phone is a personal device, reaching out to customers on the phone gives it a personal touch and the consumers may put your bran in the forefront.