What Do You Mean By Product Mix?
What Do You Mean By Product Mix?
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Product mix is the total range of product lines that a company offers to its customers. A product mix has the following dimensions:
1. Width: Width means the number of product lines a company offers.
2. Length: It refers to the total number of products that a company offers.
3. Depth: Depth can be looked as the total number of products that a company offers within a particular product line.
4. Consistency: It looks at how closely the products are related to each other.