What Do You Mean By Product Mix?

What Do You Mean By Product Mix?
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  1. Product mix is the total range of product lines that a company offers to its customers. A product mix has the following dimensions:
    1. Width: Width means the number of product lines a company offers.
    2. Length: It refers to the total number of products that a company offers.
    3. Depth: Depth can be looked as the total number of products that a company offers within a particular product line.
    4. Consistency: It looks at how closely the products are related to each other.

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