Rebranding can be referred to as changing the current name, logo, font, design, etc of an existing brand with a view to either give it a new brand image or change people’s outlook towards the brand and it’s offering.
The main aim of rebranding is to face lift a brand’s existence in the current market so that they can compete with their rivals.
Rebranding not only focus on the visuals that relate to brand it also looks at the operations of the brand.
Some reasons for rebranding could be emergence of new technologies, change in target market, tarnished existing brand image, wanting to enter new market, etc.