What Do You Mean By USP?

What Do You Mean By USP?

1 Answer

  1. USP which stands for Unique Selling Point is a differentiating feature or characteristic of a product or service that stands out from your competitors. Having a USP makes your product or service more appealing to the customers over your competitors.
    A USP has two features. It should be assertive and valuable.
    Here are some of the advantages of USP:
    1. A USP should be able to communicate to the consumer about what value the customer will get.
    2. Presence of USP in your offering forms the base for marketing of your product or service.
    3. It makes your product or service stand out and hence may lead to increased sales.
    https://www.feedough.com/unique-selling-proposition/ this article will help you get in depth understanding of the topic.

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