Influencer marketing is a part of company’s marketing efforts. Influencer marketing is a way in which companies hire or pay or encourage an influencer to communicate their brand message to a large set of population instead of directly doing so through various marketing campaigns.
Influencer marketing helps the company save some money on extra marketing efforts and it also ensures that brand awareness among large set of people who are followers of the influencers will increase in turn leading to new customer generation or customer retention.