A buyer’s persona is a made up character that represents the personality of your ideal customer. It is created on the basis of customer data collected from market research. It is an ideal representation of your target market.
Creating buyer persona helps with the following:
1. To understand your target audience better.
2. To develop products that the consumers desire.
3. To align brand and customer personalities.
4. To understand your USP better.
Elements such as demographics, psychographics, behavior should be considered while creating a buyer’s persona.