What Is A Good Bounce Rate?

What Is A Good Bounce Rate?
Share

1 Answer

  1. Hi Maitya, I think every website has at least some percentage of the users who turn in to their homepage and then don’t make another click to view anything else. Although a bounce could include multiple actions taken by a user. In Google Analytics, bounce rate is actually the percentage of single interaction visits to a website. A pageview is going to be the most common second interaction on the bulk of websites, but there are a handful of other possible interactions—events*, transactions, and so on—that also affect bounce rate.
    Let’s now see what is considered as good bounce rate. Typically, according to a survey most websites will see bounce rates fall somewhere between 26% and 70%. Hence we can conclude that a bounce rate in the range of 26 to 40 percent is excellent. While from 41 to 55 percent is considered roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

    • 0