What Is A Good Engagement Rate?
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Maitya
Higher the engagement rate, better the efficacy of brand campaign. Engagement rate is usually associated with social media platforms like Facebook, Instagram, YouTube etc. According to one source, on Instagram if the engagement rate is between 1% to 3.5% then it is generally considered good or average, while the engagement rate below 1% is considered absolutely low. Above 6% of engagement rate shows that you have extremely active engagement and is considered very high.