According to a source, “A survey response rate of 50% or higher should be considered excellent in most circumstances. A high response rate is likely driven by high levels of motivation to complete the survey, or a strong personal relationship between business and customer. Survey response rates in the 5% to 30% range are far more typical.” Although if our subject here is of marketing referral rate then on an average, generally a good response rate is considered to be 10%, which is the aim of this marketing campaign. However this number can be higher or lower by some percentage, which would depend on a company’s experience and the work put in the marketing campaign.