What Is An Example Of Benchmarking?

What Is An Example Of Benchmarking?
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  1. A very common example is Call centre. A call center can benchmark their customer satisfaction rating by asking customers to rate their service based on their reviews and experiences. They might also collect data about waiting times, call lengths, first contact resolution rating, occupancy and shrinkage. These figures could be used to boost performance by improving processes and systems and also as a tool to help improve motivation among the staff. Adding one more, an e-commerce business uses benchmarking to establish an average cost per conversion across different product categories, measuring and predicting seasonal trends in sales and identifying their potential customers and target markets using their analytics data and customer records substantially.
    A video has been posted for your better understanding, must watch.

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