Apparel marketing relates to the design, manufacture and distribution of goods within fashion and textile industry.
Some techniques of apparel marketing are:
1. Give incentives to shoppers.
2. Curate photos of people wearing clothes.
3. Induce the fear of missing out on a particular apparel deal.
To read more about apparel marketing, you can read https://www.feedough.com/apparel-marketing-a-pervasive-force/ article.