What Is Brand Dilution?

What Is Brand Dilution?

1 Answer

  1. When customers get confused about where the brand is heading, because the brand gets into unreasonable extension, this weakens the brand image or brand equity. This weakening is referred to as brand dilution.
    Brand dilution is expected to happen when a company happens to over use its brand image to a extent that the quality of its offerings deteriorate and hamper its existing reputation.

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