Brand integration is communicating your brand message to the consumers by incorporating content about your brand through the entertainment media sources that your consumers use. It not a traditional brand advertisement. With brand integration, your products and their features are smartly included in the script of the content, which gives the consumer a feeling that the character is actually using the product and talking about it. It doesn’t look like a normal brand promotion video.
Brand integration has a pull effect on the consumers.
It increases your brand exposure amongst the target audience.
Using brands in content enhances your quality of customer engagement.
You can read more about brand integration in the article https://www.feedough.com/brand-integration-branded-entertainment/