What Is Brand Promotion?

What Is Brand Promotion?
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  1. Brand promotion is a strategy that involves informing, reminding, convincing and influencing buyers to favor a brand during their buyer journey.
    Brand promotion process involves:
    1. Focusing on marketing of brand name and logo over individual products.
    2. Building brand equity by stressing on company’s mission statement.
    3. Utilizing existing customer base to promote brand.

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