What Is Branding With An Example?

What Is Branding With An Example?

1 Answer

  1. Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo. Common examples include the Nike “swoosh,” the golden arches of McDonald’s and the apple used by Apple Computers.A brand fulfills key functions for consumers and companies alike. Brands play a role in terms of communication and identification. They offer guidance, convey an expectation of quality and so offer help and support to those making purchase decisions.

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