What Is Cause Marketing Strategy?

What Is Cause Marketing Strategy?
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  1. Cause marketing is done by for-profit organizations trying to meet two goals which is making profits as well as doing better for the society. They do it in accordance with the CSR specified norms.
    Cause marketing strategy can include the following steps:
    1. Choose a cause that you believe in
    2. Find a relevant cause that suits the product that you are promoting
    3. Don’t just contribute money, collaborate with the non profit organization
    4. Advertise it through multiple channels to increase the reach

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