What Is Consumer Behavior In Simple Words?

What Is Consumer Behavior In Simple Words?

1 Answer

  1. Consumer behavior is the study of how individual, groups, and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.
    Consumer behavior is influenced by cultural, social and personal factors. Of these cultural factors exert the broadest and deepest influence.
    Consumer behavior is affected by
    1. Consumer specific factors which include personal factors, cultural factors and social factors
    2. Psychological processes which may consist of motivation, perception, learning and memory.

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