What Is Cross Promotion?
What Is Cross Promotion?
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Pallavi Kamat
Cross promotion is a technique where marketers promote another product to the existing customers of a related product. It’s like promoting another product of a same brand while the customer is using a product of the brand.
Cross promotion is like recommending another product which can act as a win win situation for both the parties.
It is considered to be more effective than traditional marketing methods and if their exist mutual brand affinity, then it can also be free of cost.