What Is Diversification Strategy With Example?

What Is Diversification Strategy With Example?
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  1. Diversification is a strategy adopted by businesses to get into new market in which their business currently does not exist. It is a strategy to develop new product for entering new markets.
    Example of diversification strategy is Moz.com which started their business with blogs and online community to answer questions and then got into development of their SEO software seeing that the industry demand for SEO was increasing.

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