Emotional marketing is a marketing strategy that used by businesses where they target consumer’s emotional state to influence their preferences or buying behavior.
Brands that are into emotional marketing tend to play on consumers emotions like nostalgia, love, youthfulness, etc.
Research shows that emotional marketing is more effective than marketing done on the basis of facts.
You can read more about emotional marketing in https://www.feedough.com/emotional-marketing-explained-the-definitive-guide/ article.