What Is Emotional Marketing?
Sign Up to our social questions and Answers Engine to ask questions, answer people's questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people's questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Pallavi Kamat
Emotional marketing is a marketing strategy that used by businesses where they target consumer’s emotional state to influence their preferences or buying behavior.
Brands that are into emotional marketing tend to play on consumers emotions like nostalgia, love, youthfulness, etc.
Research shows that emotional marketing is more effective than marketing done on the basis of facts.
You can read more about emotional marketing in https://www.feedough.com/emotional-marketing-explained-the-definitive-guide/ article.