According to a definition, “An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.” Simply speaking, engagement rate provides a way to measure the traffic on your website or online content or we can say that it tracks how actively involved with your content your audience is. This engagement of consumer can be seen through the views, likes, comments etc. This shows the efficacy of brand campaign and is an important part of digital marketing.