The promotion of environmentally friendly products is known as green marketing. Green marketing is also known as sustainable marketing or eco-marketing.
Green marketing focuses on a single objective which is making profits through sustainable development.
Following are some green marketing strategies:
1. Green design: The product is designed green
2. Green positioning: It is strategy that the company uses to reach out to the consumers by positioning themselves as sustainable brand
3. Green logistics: It measures company efforts to minimize impact on environment through reduced carbon emissions
4. Green disposal: It is use of sustainable disposable material which will have less impact on environment
https://www.feedough.com/what-is-green-marketing-the-complete-guide/ here is an article for better understanding.