What Is Green Marketing?

What Is Green Marketing?

1 Answer

  1. The promotion of environmentally friendly products is known as green marketing. Green marketing is also known as sustainable marketing or eco-marketing.
    Green marketing focuses on a single objective which is making profits through sustainable development.
    Following are some green marketing strategies:
    1. Green design: The product is designed green
    2. Green positioning: It is strategy that the company uses to reach out to the consumers by positioning themselves as sustainable brand
    3. Green logistics: It measures company efforts to minimize impact on environment through reduced carbon emissions
    4. Green disposal: It is use of sustainable disposable material which will have less impact on environment
    https://www.feedough.com/what-is-green-marketing-the-complete-guide/ here is an article for better understanding.

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