What Is Guerrilla Marketing Strategy?
Sign Up to our social questions and Answers Engine to ask questions, answer people's questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people's questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
usha69
Guerilla marketing is an unconventional form of marketing strategy. It is a strategy used to add elements of surprise to marketing campaigns.
Guerilla marketing can be classified into following types:
1. Outdoor Guerilla Marketing: It involves adding your brand element in the external environments. Like a adding a statue or an artwork related to your brand or product.
2. Indoor Guerilla Marketing: It is similar to outdoor guerilla marketing. But these activities take place only indoors.
3. Event Ambush Guerilla Marketing: When you promote your products to the audience of an on going event.
4. Experiential Guerilla Marketing: In this you establish interaction between the brand and the customers to create memorable experiences.