Guerilla marketing is an unconventional form of marketing strategy. It is a strategy used to add elements of surprise to marketing campaigns.
Guerilla marketing can be classified into following types:
1. Outdoor Guerilla Marketing: It involves adding your brand element in the external environments. Like a adding a statue or an artwork related to your brand or product.
2. Indoor Guerilla Marketing: It is similar to outdoor guerilla marketing. But these activities take place only indoors.
3. Event Ambush Guerilla Marketing: When you promote your products to the audience of an on going event.
4. Experiential Guerilla Marketing: In this you establish interaction between the brand and the customers to create memorable experiences.