It is a combination of old and new marketing tools, that focuses on using key leaders to drive your brand’s message to the larger market. Influencers have the power to drive more people towards your products or services because consumers trust the recommendations made by their favourite influencers.It is all about building trust quickly, enriching content strategy and an effective way to reach your target audience. So basically, Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers.