What Is Market Research?

What Is Market Research?

1 Answer

  1. Marketing research is a function that links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance and improve understanding of marketing as a process.
    It is systematic and objective identification, collection and analysis if data for the purpose of improving decision making related to marketing opportunities.

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