According to a definition, “MarTech, otherwise known as Marketing Technology, is the term for the software and tech tools marketers leverage to plan, execute, and measure marketing campaigns.” Broadly speaking, Martech is the mix of marketing and technology. If you are using digital marketing then you’ll be dealing with martech. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives. This marketing technology focuses on free channels like social media network, SEO and methods applicable to nurturing an existing customer base.