“Brand and branding are two different things. A brand is a marketing tool whereas branding is an action.
Branding is a process of creating a logo, name or a symbol that helps to enhance presence of your business offering in the market. This outcome of branding process is a brand.
Branding generally involves correct positioning of your product in the market place, making a unique name for your business, writing content around your product offering to increase the approach of your products.
A successful branding strategy leads to creation of a successful brand.
Your brand should be such that it describes who you are and what your offerings are.