Advertainment is a term used to describe entertainment that incorporates constituents of advertising. It is the practice of integrating and exercising brand communications within the content of entertainment commercials. So basically the word advertainment is a collision of advertising and entertainment. It involves strategy that’s attractive and appealing to the target audience, by engaging them using entertaining mediums, such as movies, television, songs, games, and electronic communication. It is the perfect fusion to keep the generations involved and a complete blend to create a spotlight .