What Is Meant By Digital Marketing And What Are The Types Of Digital Marketing?

What Is Meant By Digital Marketing And What Are The Types Of Digital Marketing?
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  1. Digital marketing is a type of marketing used by business for promoting their products and services
    With the help of platforms available on the internet.
    Types of digital marketing are as follows:
    1. Search Engine Optimization (SEO): It is technique mostly used to increase traffic on your website. SEO includes on page SEO, technical SEO and off site SEO.
    In on page SEO your main focus is on the content that you present on your website.
    Technical SEO focuses on the way the content is presented and also the speed with which a browser should browse through your website.
    Offsite SEO mainly includes link building for your website.
    You can read more about SEO in this article: https://www.feedough.com/search-engine-optimization-seo/
    2. Search Engine Marketing (SCM): SCM is also known as Pay-per-click advertising where you pay to get ads displayed on browsers whenever somebody searches for a particular keyword.
    3. Social Media Marketing: In this type, businesses promote their products or services using social media platforms like instagram, facebook, etc.
    4. Content Marketing: Here you will write content around your product and circulate it over the internet so that it reaches your users.
    5. Affiliate Marketing: In this type of marketing you only pay if you have any customer conversions. You don’t have to pay anything upfront in affiliate marketing.
    6. Influencer Marketing: Here companies reach out to people who already have a follower base to put a word out about your product or service to the users.
    7. Email marketing: This involves sending out mails to people with containing information about your offerings.

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