What Is Merchandising?

What Is Merchandising?
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  1. Promotion of good and services through retail sale is known as merchandising.
    Merchandise types can be of the following 4 types:
    1. Covenience goods: These are goods that we require in day to day life. They are mostly inexpensive and have low opportunity cost for the customers. Retailers need to sell these goods in large volumes to be able to make money.
    2. Impulse goods: These are goods that consumers purchase without having the need for such goods.
    3. Speciality goods: These are goods available only in specific stores. Could be luxury products.
    4. Shopping products: When the consumers research a product and compare brands before buying, such are called shopping products.

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