As the name suggest, place marketing is the act of promoting a place. Promoting a city, mall, state, amusement park are all part of place marketing.
The main aim of place marketing is to increase the number of number of people visiting a particular place (visitors).
Place marketing is beneficial in following ways:
1. Increase in the number of visitors will lead to an increase in the business of that place.
2. It will boost tourism and attract foreign business.
3. Good for cultural upliftment of the place.
To know about how to make place marketing strategy, you can read https://www.feedough.com/place-marketing/ article.