What Is Reactive Marketing?
What Is Reactive Marketing?
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Pallavi Kamat
When a business starts marketing or advertising their products at a place where people are already looking for such products is known as reactive marketing.
Reactive marketing involves focusing on the current trends and tailoring your marketing strategies to meet them.
It is on demand marketing which requires creation of content around real time happenings.
Being able to adapt quickly and being brave in brand decisions is a key factor in reactive marketing.