Relationship marketing looks at building long term relationship with customers by earning their trust and loyalty. The outcome of relationship marketing is usually re-purchase of products by consumers. It creates a stream of on going sales.
Hence relationship marketing is considered as a part of customer relationship management.
Listed below are some examples of relationship marketing:
1. Providing the best possible customer service.
2. Incentivizing loyal customers through loyalty programs.
3. Collect timely customer feedback and analyze it.
4. Offer discounts to long term customers.