What Is Relationship Marketing Concept?

What Is Relationship Marketing Concept?
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  1. Relationship marketing looks at building long term relationship with customers by earning their trust and loyalty. The outcome of relationship marketing is usually re-purchase of products by consumers. It creates a stream of on going sales.
    Hence relationship marketing is considered as a part of customer relationship management.
    Listed below are some examples of relationship marketing:
    1. Providing the best possible customer service.
    2. Incentivizing loyal customers through loyalty programs.
    3. Collect timely customer feedback and analyze it.
    4. Offer discounts to long term customers.

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