What Is Relationship Marketing Concept?
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Relationship marketing is developing long term, deeper relationships with customers to improve customer satisfaction and customer loyalty.
Some relationship marketing strategies are:
1. Customers should be provided with personalized and customer focused services
2. Customer engagement is a vital part of relationship marketing
3. Customer loyalty should be rewarded in the form of incentives
4. Developing relevant and value adding content is important
5. Get customer feedback on regular basis