The activities that take place in a retail store by the store employees or by a particular brand to promote their products is referred to as retail marketing.
Retail marketing strategies may include the following:
1. Providing discounts on products.
2. Designing the store layout strategically.
3. Product placement at a place where the customer is likely to buy it.
4. Coming up with loyalty programs for customers.
5. Making the products visually appealing with the help of good lights.
You can read in dept about retail marketing in this article: https://www.feedough.com/retail-marketing/