Shotgun approach is a marketing strategy where you market your product or service offering to a large set of people using different marketing strategies. Shotgun is an approach adopted when the target audience identified by business is diverse and cannot be narrowed down further. The focus here is more on the product offering than on the target audience since it is a wide range of people you are trying to appeal with your product.
Some features of shotgun approach are:
1. Shotgun is an advertising approach to reach out to a wide range of people.
2. It is a costly affair.
3. The main aim is to generate maximum number of leads.
Here is an article on the shotgun approach that you can read: https://www.feedough.com/shotgun-approach/