What Is The Difference Between Brand Image And Brand Identity?
Sign Up to our social questions and Answers Engine to ask questions, answer people's questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people's questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
prashanth0011
Brand image refers to how consumers perceive a brand to be.
Brand identity is how the company wants its target audience to perceive them.
Both brand image and brand identity lead to increase in brand awareness of a company.