What Is The Difference Between Brand Recall And Brand Recognition?

What Is The Difference Between Brand Recall And Brand Recognition?

1 Answer

  1. Brand recall and brand recognition are both measures of brand awareness.
    Brand recall means if a customer can associate your brand when asked about a product category or when provided with a word.
    Brand recognition refers to a customer being able to identify your brand over rival brands from the brand logo, tagline, etc.

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