Clearly it could be seen that bulls and bears are the terms used to represent the opposite.Its difficult to find similarity but of course there are clear cut differences between the both. Generally speaking a bull represents upward trends while a bear represent the downward trend. Which could typically mean that the bull market intends a great economy, with low unemployment, good GDP and stuff. Hence because of the rising stock prices, overall prices also rise and can lead to an inflationary period. Bear market is the opposite of what all has been said, it leads to a period of recession and can create unemployment crises, as prices may fall and companies create less profit it leads to higher employee turnover.