What Is The Difference Between Geotargeting And Geofencing?

What Is The Difference Between Geotargeting And Geofencing?

1 Answer

  1. Geo-fencing refers to drawing a virtual barrier around a location using users’ IP addresses just like your virtual addresses. Geo-targeting refers to delivering ads to people that meet a specific targeting criteria and are inside a defined radius. The key difference with geo-targeting is that it hones in on a specific consumer criteria, such as demographics, behaviors, interests, and a person’s location. Geo-targeting can also exclude specific locations. This targeting tends to work better for larger geographical audiences because ads can be more specifically defined by demographics and keywords. This is the standard targeting strategy implemented on social media and google ads. You often need bigger geo to do this since you are not showing the ads to EVERYONE inside the geo-fence, they must also meet the targeting criteria. When it comes to deciding which is best for your marketing, keep in mind who your target customer is. If you are interested in advertising to a population of all ages and all interests, geo-fencing is perfect for you. If you are only interested in hitting only a specific consumer demographic that is more niche, then you should be doing geo-targeting.

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