Listed below are some differences between reactive and proactive marketing”
1. Reactive marketing is adopted to tackle problems and challenges when they occur. It is basically reacting to customer needs whereas proactive marketing means analyzing existing data and determining solutions for future problems.
2. Reactive marketing strategy is an on the go strategy which is not pre planned whereas proactive marketing strategy is pre planned, written and well though of.
3. Reactive marketing strategies are weak in areas of quality control. Proactive marketing strategies are good in area of quality control.
4. Companies that adopt reactive marketing strategy may not come up with new and innovative solution whereas companies with proactive marketing strategies can always come up with innovative solutions.
5. Reactive marketing is responding to consumer actions and proactive marketing is responding to consumer needs or demands.