What Is The Difference Between Sales Promotion And Advertisement?

What Is The Difference Between Sales Promotion And Advertisement?
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  1. Following are some distinguishing factors between sales promotion and advertisement:
    1. Sales promotion is a direct and open approach to incentivize consumer to buy the product.
    Advertisement is an indirect and subtle approach to create brand awareness and brand loyalty.
    2. Impact of sales promotion is limited to shorter period whereas impact of advertisements is for longer periods.
    3. Sales promotion cannot facilitate brand loyalty whereas advertisements are powerful communicators of value that the brand carries.
    4. Sales promotion is a cost effective affair when compared to advertising.
    5. Effects of sales promotion are non-repetitive and infrequent whereas it is the vice versa for advertising.

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