What Is The Importance Of Brand Image?
What Is The Importance Of Brand Image?
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Brand image is how consumers perceive a brand. What is the positioning of a brand in the minds of consumer.
Brand image is important for the following reasons:
1. Increase in profits because of new customer acquisitions.
2. Having a brand image makes it easy to launch new products under the same brand umbrella.
3. Increase customer retention capacity.
4. Improves business-customer relationship.