What Is The Importance Of Brand Image?

What Is The Importance Of Brand Image?
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  1. Brand image is how consumers perceive a brand. What is the positioning of a brand in the minds of consumer.
    Brand image is important for the following reasons:
    1. Increase in profits because of new customer acquisitions.
    2. Having a brand image makes it easy to launch new products under the same brand umbrella.
    3. Increase customer retention capacity.
    4. Improves business-customer relationship.

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